🌟 Claiming your website on Pinterest is a smart move. It helps establish your brand. It also gives you access to analytics for your site’s pins. Moreover, it ensures your profile picture appears next to any content pinned from your site. One of the easiest ways to do this is by adding an HTML tag to your website’s <head> section.
This guide will walk you through the steps, whether you’re using plain HTML, WordPress, or a website builder.
🔧 Step-by-Step: Claim Your Website with an HTML Tag
1. Log In to Pinterest
- Go to Pinterest Business.
- Click on your profile picture in the top-right corner.
- Navigate to Settings > Claimed Accounts.
- Under Claim Website, enter your website URL and click Claim.
2. Choose “Add HTML Tag” Method
- Pinterest will offer a few options—select “Add HTML tag”.
- You’ll be given a meta tag that looks like this:
<meta name="p:domain_verify" content="your_verification_code" />
3. Add the Tag to Your Website’s <head> Section
Depending on how your site is built, do the following:
➤ If You Have Direct HTML Access:
- Open your website’s main HTML file (usually
index.htmlorheader.phpfor WordPress themes). - Paste the meta tag inside the
<head>section, just before the closing</head>tag. - Save and upload the updated file to your server.
➤ If You’re Using WordPress:
Option 1: Use a plugin like Insert Headers and Footers or WPCode:
- Install and activate the plugin.
- Go to Settings > Insert Headers and Footers.
- Paste the meta tag into the Scripts in Header section.
- Click Save. For me, I used the WPCode
I go to Code Snippets of WPCode at the Header section and paste the Pinterest HTML tag there and save.
Option 2: Manually edit your theme:
- Go to Appearance > Theme File Editor.
- Open the
header.phpfile. - Paste the meta tag just before the
</head>tag. - Click Update File.
⚠️ Make sure to use a child theme if editing files directly to avoid losing changes during theme updates.
4. Return to Pinterest and Click “Submit” or “Verify”
- Once the tag is in place and your changes are saved/published, go back to Pinterest and click the Submit button.
- Pinterest will check for the tag and verify your site—this can take a few minutes up to 24 hours.
5. Confirmation
- You’ll receive an email or see a notification in your Pinterest account once the verification is successful.
🎉 Wrapping Up
And that’s it—you’ve successfully claimed your website on Pinterest using an HTML tag! This helps build trust, gives you access to better analytics, and ensures your content is always tied to your profile.
💡 Bonus Tip:
Not comfortable editing HTML? You can also claim your site by uploading an HTML file or using a DNS TXT record. But for most users, the HTML tag method is the simplest and quickest. If you cannot do that, please drop a comment or report any errors. Just let me know!
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