The new 10-year arrangement will incorporate a few of LVMH’s notable Maisons, including Louis Vuitton, Moët Hennessy, and Label Heuer. This marks the memorable 10-year Worldwide Association of Equation 1 and LVMH.
An assertion from Recipe 1 and LVMH portrayed the arrangement as a “remarkable understanding.” It is between the world innovator in extravagance and the zenith of motorsport. It will send off next season. This will happen “during a period of extraordinary ongoing notoriety, social pertinence, and by and large fervor for Equation 1.” This agreement builds a bridge between worldwide sport and entertainment, highlighting the unforgettable association of this 10-year Worldwide Partnership between Equation 1 and LVMH, which is truly groundbreaking.
LVMH Gathering’s upsides of inventiveness and greatness intersect with Recipe 1’s advancement. This meeting point signifies elite execution. The organization will unite the best of these two worlds. The collaboration seamlessly integrates LVMH’s creativity and excellence with Formula 1’s innovativeness and high performance. It will provide unmatched experiences combining exciting sport and exquisite artisan de-vivre. Wheel-to-wheel racing and reliable craftsmanship, for enthusiasts, fans, and clients are part of the plan. This indeed underscores the memorable 10-year Worldwide Association of Equation 1 and LVMH.
“From the introduction of Recipe 1 in 1950, LVMH and its Maisons have been involved in the sport. This involvement continues to the present day. With this new partnership, both Recipe 1 and LVMH are eager to compose new chapters in this staggering story. Each Maison involved brings its exceptional aptitude, legacy, and energy to elevate the collaboration, making this the memorable 10-year Worldwide Union of Equation 1 and LVMH.”
Greg Maffei, President and Chief of Liberty Media, said: “LVMH and Recipe 1 are two worldwide brands. They consistently push the limits of creativity. They also push the limits of innovation. These values are core to Liberty Media.
“We were excited to work with one of the LVMH Maisons during the Las Vegas Great Prix last year. Now, we will expand our relationship with the Gathering as they become a Worldwide Partner.”
“The chance to scale our business plans is significant to the vision we have for Equation 1. As the business keeps on developing its framework, we are eager to work with Bernard Arnault. We also look forward to collaborating with Frédéric Arnault in the future.”
Bernard Arnault, Executive and President of LVMH Gathering, added: “Individuals are at the core of our Maisons’ activities. They are also central to Recipe 1. The quest for excellence is also central. Additionally, the passion for innovation drives us forward.” In motorsport, luxury, watchmaking, wine, and spirits, everything is about the path to success, especially in this landmark collaboration of the memorable 10-year Worldwide Association of Equation 1 and LVMH.
“Both in our studios and on circuits across the globe, this relentless search to break limits inspires our vision. This is our desired significance to bring to this extraordinary and special relationship between Recipe 1 and our Gathering. It truly is the memorable 10-year Worldwide Association of Equation 1 and LVMH.”
Stefano Domenicali, President and Chief of Recipe 1, proceeded: “Our sport is founded on the continual pursuit of excellence. This is a value that also lies at the core of LVMH. Therefore, I’m proud to announce this historic partnership will begin in 2025, representing the initiatory phase of the memorable 10-year Worldwide Association of Equation 1 and LVMH.
As Equation 1 continues its global expansion, it attracts new and more diverse audiences. The strength and breadth of LVMH make it the ideal partner. We will work together to enhance the experience of our fans and the legacy of our incredible sport continuously.
This landmark partnership for the two companies is pivotal. I would like to thank Bernard and Frédéric Arnault for their vision. Their commitment helps bring this to life, underlining the significance of the memorable 10-year Worldwide Association of Equation 1 and LVMH.
Frédéric Arnault, President of LVMH Watches, concluded: “Recently, Recipe 1 has become perhaps the foremost sport globally. It is an exhilarating discipline that echoes several values crucial to us, such as innovation, teamwork, and performance. Read more…
